Performance Marketing Lead with 8+ years of experience driving revenue growth, customer acquisition, retention, and commercial performance across global e-commerce and digital businesses. Generated $70M in revenue through integrated strategies across Paid Social, PPC, Marketplace Advertising, Email Marketing, and Creative Strategy.

Expertise in managing and scaling e-commerce brands across Fashion, Beauty, Lifestyle, Kids’ Toys, Home Decor, E-learning Apps, and D2C categories throughout North America, Europe, the Middle East, and ANZ markets.

Experienced in hiring, building, and leading high-performing teams across Performance Marketing, Creative, Design, and Email Marketing, while implementing creative testing, AI-enabled workflows, and scalable operating processes that improve efficiency, ROAS, and overall business performance. Strong people leader with a track record of fostering cross-functional collaboration, commercial alignment, and high-quality execution, while connecting marketing strategy to broader business, acquisition, and growth objectives.