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Amazon Ads 

This section of my portfolio features diverse Amazon advertising campaigns spanning multiple digital media projects across the US, Canada, Australia, and New Zealand. With expertise in Sponsored Product and Sponsored Brand ads, I've driven significant results for e-commerce clients in D2C tech, luxury, and beauty sectors. Notable achievements include generating $31M in total sales, maintaining an average ACOS of 32.%, and delivering an impressive ROAS of 3.41. These results were achieved with a total ad spend of $7 million for fiscal years 2023 and 2024, demonstrating my ability to manage and optimize large-scale Amazon advertising budgets efficiently

Amazon Ads
Retail, D2C- Games &Toys 

Performance Analysis

Campaign Results FY 23 & 24:

  • Total Clicks: 2,889,041

  • Total Spend: $7,496,061.49

  • Total Orders: 583,328

  • Total Sales: $31,126,539.48

  • Average ACOS: 32.19%                              

  • Average ROAS: 3.41
    Best Performing Campaign:
    The highest ROAS was achieved by the first Sponsored Products campaign at 4.47, indicating strong performance and profitability.

Amazon Ads
D2C- Luxury & Beauty  

Campaign Overview & Performance Analysis

  • Total Clicks: 76,614

  • Total Spend: $81,998.47

  • Total Orders: 4,977

  • Total Sales: $228,055.96

  • Overall ACOS: 35.95%

  • Overall ROAS: 2.78
    Best Performing Campaign:
    The third campaign (Manual targeting) with 10,764 clicks and a ROAS of 6.65 had the highest efficiency, generating $48,336.11 in sales with a relatively low ACOS of 15.03%.

Performance Analysis
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