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Facebook & Instagram Ads 

This section of my portfolio showcases diverse Meta ad campaigns spanning digital media projects across the       US, Canada, UK, Germany, and Australia. These Facebook ads are created with conversion objectives, catalogue sales, and Advantage+ shopping campaigns. This section showcases my experience driving significant results for e-commerce products in various sectors (D2C, retail, tech, clothing, and fashion), achieving  500K—1M in revenue with a ROAS of 2.2+ while aligning closely with client objectives and target audiences.

Facebook Ads 
Retail, D2C -E-Commerce

Campaign Performance

  • Campaign Overview:

    • Total spend: $188,371.52

    • Total purchases: 2,668

    • Total purchase conversion value: $263,887.98

    • Overall ROAS (Return on Ad Spend): 1.40- Attributed 

  • Key Performance Indicators:

    • Cost per purchase: $70.60 (Total spend / Total purchases)

    • Average order value: $98.91 (Total purchase conversion value / Total purchases)

  • Campaign Highlights:

    • Highest ROAS: 3.28 (top-performing ad set)

    • Lowest cost per purchase: $6.56 (most efficient ad set)

    • Highest number of purchases: 797 (single ad set)

    • Highest conversion value: $79,683.39 (single ad set)

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E-Commerce Ads  
D2C Sportswear 

Campaign Performance

  • Campaign Overview:

    • Total spend: $31,741.85

    • Total reach: 249,345 accounts

    • Total purchases: 359

    • Total purchase conversion value: $47,686.04

    • Average Purchase ROAS (Return on Ad Spend): 1.50

  • Key Performance Indicators:

    • Cost per purchase: $88.42 (Total spend / Total purchases)

    • Average order value: $132.83 (Total purchase conversion value / Total purchases)

    • Conversion rate: 0.14% (Total purchases / Total reach)

  • Campaign Highlights:

    • Highest ROAS: 3.14 (top-performing ad set)

    • Lowest cost per purchase: $60.40 (most efficient ad set)

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Lead Gen
Subscription Ads( APAC)

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Campaign Performance

Key Metrics

  • Total Reach: 23,148,104 people

  • Total Impressions: 120,691,912

  • Total Amount Spent: ₹15,883,850.77 ($193,705.50)

  • Total Leads: 43,216

  • Overall CTR (all): 1.20%

  • Overall CPM: ₹131.61 ($1.60) per 1,000 impressions

  • Average Cost per Lead: ₹367.55 ($4.48)

  • 1st Subscription Revenue - $278,000- Roas 1.44.

  • LTV revenue crosses above 2.20x Roas

Revenue and conversion value .png
Campaign Performance

Key Metrics

  • Total Reach: 11,504,349 people

  • Total Checkouts Initiated: 7,233

  • Total Purchases: 3,976

  • Total Purchases Conversion Value: ₹381,639.43

  • Overall CPM: ₹187.91 per 1,000 impressions

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