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About Me  

Professional Summary

Global Growth Digital Media Manager
6+Years Experience  | $50M Revenue | Certified Media Buyer by Google, Facebook, TikTok, Amazon

Performance Marketing Specialist with 6+ years of experience driving significant revenue growth ($50M+) for global brands across diverse industries (E-commerce, D2C, Technology, Retail and Consumer goods). Proven ability to manage multi-million dollar marketing budgets($20M+), exceeding ROI/ROAS targets through data-driven strategies and expertise in all facets of digital marketing including PPC, SEM, Paid Social, Programmatic Advertising, App Advertising and Affiliate Marketing. Demonstrated success in customer acquisition, conversion improvement, and bottom-line growth across multiple channels. Strong collaborator with experience managing external agencies and cross-functional teams. Passionate about consumer marketing with experience as a digital media consultant for the Fitness, Fashion, Quick commerce and Fintech industries.

Media Skills 

Performance Marketing 

Google Ads  Facebook Ads Search Engine Marketing (SEM)  Media Marketing Paid Media Marketing   

PPC Copywriting Programmatic Advertising  SA360 & DV360  Project Management  

Marketing Strategies   Global Media Strategies •  PPC Advertising Google App Campaigns  Data Analysis & Reporting Digital Psychology Snapchat Ads • TikTok Ads • Twitter ads • Bing AdsYouTube ads

 Marketing Analytics  Creative Strategies  • Media Planning  Google Campaign Manager  Web Analytics  Social Media Marketing  Landing Page Optimisation.

Tangible Play Inc (Osmo) | Sr. Marketing Manager

California, United States | April 2022 – April 2024

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My role involves managing digital advertising campaigns across major platforms for PlayOsmo in North America, focusing on customer acquisition and revenue growth. I analyze performance data, collaborate with internal teams and external agencies, optimize campaigns, and track metrics to achieve user growth and revenue targets. The position requires expertise in global digital marketing strategies and cross-functional collaboration.( Handled brands- Osmo, Epic, Osmo x disney)

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Key Competencies: Digital advertising campaign management, Data analysis, performance optimization, Creative direction and collaboration, Budget management and forecasting, Multi-platform advertising expertise (Google, Facebook, TikTok, Snapchat)

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Achievements​

  • Generated $30M in revenue across paid channels (8.5M spent) achieving 3.5X ROAS and boosting profitability by 35% YOY FY23- FY24) for PlayOsmo.com

  • Spearheaded Amazon net revenue growth to $25M (27% TACOS, 3.6 ROAS) across US, CA, UK, and ANZ stores (FY23-FY24).

  • Increased Google PPC and Facebook Ads ROAS by 280% (US) and 210% (CA) YOY (FY24 vs. FY23).

  • Achieved $10.4M in revenue through Google Search PPC (4.0x ROAS) for PlayOsmo.

  • Launched Reading Adventure app subscription, selling 13.8K units and achieving $1.1M LTV within the first year (FY23).

  • Drove $3.5M in revenue through app marketing, generating 360K registrations, 52K conversions, and 1.1M app subscriptions
    for Epic App.

  • Expanded Osmo's Disney collaboration, increasing net revenue by 317% and orders by 590% YOY, generating $1.16M in additional revenue (FY23).

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Other Contributions​

  • Supported new product launch and GTM strategy for Osmo's first subscription-based reading product and launched reading adventure product on TV, Paid Socials and Trade shows with Hollywood star LeVar Burton.

  • Managed creative marketing agencies like McCann, Creative Milkshakes, and Disney US to collaborate, develop new messaging and creative Briefs, and advertise new marketing concepts based on industry trends.

  • Launched - Meet Osmo, Mom Talk, Campaigns on TV commercials, socials, Influencer media etc

  • Improved website conversion rate by 56% by collaborating with product, and tech teams, optimizing user experience, and website flow, and implementing credit strategies, and email offers thus reducing cart abandonment for Playosmo by 32% in FY 24.

  • Managed and assisted the team of global marketing executives ( ANZ, UK, Germany) to optimise campaigns, and align paid media

  • efforts with business revenue KPI objectives

Stones2Milestones (Freadom) | Marketing Manager

Asia Pacific Market  | October 2020 - March 2022

This role involves leading and optimizing digital marketing campaigns across multiple platforms, focusing on mobile app marketing and growth strategies in Asia-Pacific markets. The professional will collaborate with brand teams, analyze performance metrics, and leverage data-driven insights to enhance marketing efforts and achieve business objectives. They will also build relationships with cross-functional teams and strategic partners to drive market penetration and lead generation.( Woked on Freadom App, Freadom Int, Freadom classes)

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Key Competencies: Digital Media campaign management, Data analysis, 

  • Digital advertising management (Meta Ads, Google Ads)

  • Mobile app marketing, Lead generation, Team Handling 

  • Data analysis and performance optimization

  • Cross-cultural communication, Creative direction

  • Strategic planning and budget allocation

  • Generated $5M revenue with 2.8x ROAS, achieving 60% quarterly growth for Freadom Live Classes. Made the Model profitable from Contribution margin1 positive to EBITA positive profit for (FY2022) vs (FY2021).

  • Delivered $2M revenue (2.95x ROAS) from new product launch and operating model of 1:1 Live Class subscriptions.


  • Achieved 2.8M Freadom app installs and 480k registrations, along with a 32% decrease in CPI and a 28% decrease in Cost per registration/ Generating over $1.7M in revenue for the Freadom app segment in FY21.

  • Articulated a clear vision for developing a first Paid Trial strategy in language Ed-Tech space, surpassing traditional trial numbers by 68% with more than 6k paid trial bookings and a 95% attendance rate.

  • Launched and created new business opportunities for Freadom business in South Korea and Japan, generating $1.4M in revenue. 


  • Improved click-through rate (CTR) by 45% by testing various concepts, visuals and regional ad formats. Furthermore, it

  • reduced customer acquisition costs by 38%.

  • Lowered costs per lead by 27% on Facebook and 22% on Google Search PPC campaigns under audience segmentation and strategic keyword bidding strategies, advanced targeting options, and optimization techniques across different objectives (awareness, consideration, conversion)

Education 

Master in Business Administration - Marketing 

Bachelor of Business Administration -Finance

Other Skills & Tools  

Passionate about learning new emerging AI technologies

Generative AI – Sora, Flux, Runway ML, Kling.Ai, Bard, Ideogram, Claude Predis.ai 

AI Media Marketing

Performance Analysis Tool:- Google Data Studio, Tableau, Power BI, Excel

App Measurement – AppsFlyer, Branch,

Google Tag Manager (GTM) Ad Tracking tools Google Analytics 4, Adobe Analytics, Facebook Pixels.

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