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About Me  

Professional Summary

Global Growth Digital Media Manager
6 Years | 4 Continents | $40M Revenue | $22M+ Amazon Certified by Google, Facebook, TikTok, Amazon

In today's interconnected market, success in one industry informs breakthroughs in another. With a diverse portfolio spanning Consumer Brands, Technology, Retail, 
E-commerce, and D2C, I bring a unique, cross-pollinated approach to digital marketing. My campaigns have managed budgets up to $20M and produced $35M in net revenue across North America, Europe, ANZ and Southeast Asia.

My expertise, honed over 6 years and certified by major platforms, has helped brands in Retail, Quick Commerce, Beauty, Fitness, and Fashion achieve unprecedented digital growth.

Media Skills 

Performance Marketing 

Google Ads  Facebook Ads Search Engine Marketing (SEM)  Media Marketing Paid Media Marketing   

PPC Copywriting Programmatic Advertising  SA360 & DV360  Project Management  

Marketing Strategies   Global Media Strategies •  PPC Advertising Google App Campaigns  Data Analysis & Reporting Digital Psychology Snapchat Ads • TikTok Ads • Twitter ads • Bing AdsYouTube ads

 Marketing Analytics  Creative Strategies  • Media Planning  Google Campaign Manager  Web Analytics  Social Media Marketing  Landing Page Optimisation.

Tangible Play Inc (Osmo) | Sr. Marketing Manager

California, United States | April 2022 – April 2024

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My role involves managing digital advertising campaigns across major platforms for PlayOsmo in North America, focusing on customer acquisition and revenue growth. Responsibilities include analyzing performance data, collaborating with internal teams and external agencies, optimizing campaigns, and tracking metrics to achieve user growth and revenue targets. The position requires expertise in global digital marketing strategies and cross-functional collaboration.( Handled brands- Osmo, Epic, Osmo x disney)

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Key Competencies: Digital advertising campaign management, Data analysis, performance optimization Cross-functional, Creative direction and collaboration, Budget management and forecasting, Multi-platform advertising expertise (Google, Facebook, TikTok, Snapchat)

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Achievements​

  • Achieved $14.8M net revenue for PlayOsmo.com with a $5M spend (ROAS 3.0) in FY24.

  • Boosted the ROAS for Google PPC & Facebook Ads by 280% (US) and 210% (Canada)

  • Generated $10.4M revenue with $2.6M spent through Google Search PPC ads for PlayOsmo.com (ROAS 4.0

  • Contributed $4M revenue to Prime Day (ROAS 2.45, ACOS 40%) driven by awareness and sponsored search campaigns.

  • Successfully launched a Reading Adventure subscription product and sold 13.8k items, accumulating $900k LTV within a year.

  • Produced $800k revenue through 360K registrations and 52K app conversions, driving over 1.1M App installs for BLD and Epic apps.

  • Achieved $22M US Amazon net revenue (TACOS 27%, ROAS 3.6) for FY23 and FY24)

  • Expanded Osmo’s new Disney products by improving net revenue by 317% and orders up by 590% YOY (+ $1.16M net revenue)

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Other Contributions​

  • Supported new product launch and GTM strategy for Osmo's first subscription-based reading product and launched reading adventure product on TV, Paid Socials and Trade shows with Hollywood star LeVar Burton.

  • Managed creative marketing agencies like McCann, Creative Milkshakes, and Disney US to collaborate, develop new messaging and creative Briefs, and advertise new marketing concepts based on industry trends.

  • Launched - Meet Osmo, Mom Talk, Campaigns on TV commercials, socials, Influencer media etc

  • Improved website conversion rate by 56% by collaborating with product, and tech teams, optimizing user experience, and website flow, and implementing credit strategies, and email offers thus reducing cart abandonment for Playosmo by 32% in FY 24.

  • Managed and assisted the team of global marketing executives ( ANZ, UK, Germany) to optimise campaigns, and align paid media

  • efforts with business revenue KPI objectives

Stones2Milestones (Freadom) | Marketing Manager

Asia Pacific Market  | October 2020 - March 2022

This role involves leading and optimizing digital marketing campaigns across multiple platforms, focusing on mobile app marketing and growth strategies in Asia-Pacific markets. The professional will collaborate with brand teams, analyze performance metrics, and leverage data-driven insights to enhance marketing efforts and achieve business objectives. They will also build relationships with cross-functional teams and strategic partners to drive market penetration and lead generation.( Woked on Freadom App, Freadom Int, Freadom classes)

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Key Competencies: Digital Media campaign management, Data analysis, 

  • Digital advertising management (Meta Ads, Google Ads)

  • Mobile app marketing, Lead generation, Team Handling 

  • Data analysis and performance optimization

  • Cross-cultural communication, Creative direction

  • Strategic planning and budget allocation

Achievements​

  • Generated $500k revenue with 2.5x ROAS, achieving 60% quarterly growth for Freadom Live Classes.

  • Delivered $200k revenue (3x ROAS) from new product launch and operating model of 1:1 Live Class subscriptions.

  • Achieved 1.1M app installs and 450k registrations, along with a 32% decrease in CPI and a 28% decrease in Cost per registration

  • Generating over $400k in revenue for the app segment in FY21.

  • Articulated a clear vision for developing a first Paid Trial strategy in language Ed-Tech space, surpassing traditional trial numbers by 68%

  • with more than 6k paid trial bookings and a 95% attendance rate.

  • Launched and created new business opportunities for Freadom business in South Korea and Japan, generating $340k in revenue.

  • Improved click-through rate (CTR) by 45% by testing various concepts, visuals and regional ad formats. Furthermore, reduced CAC by 38%.

  • Lowered costs per lead by 27% on Facebook and 22% on Google Search PPC campaigns under audience segmentation and strategic keyword bidding.

Education 

Master in Business Administration - Marketing 

Bachelor of Business Administration -Finance

Other Skills & Tools  

Passionate about learning new emerging AI technologies

Generative AI – Sora, Flux, Runway ML, Kling.Ai, Bard, Ideogram, Claude Predis.ai 

AI Media Marketing

Performance Analysis Tool:- Google Data Studio, Tableau, Power BI, Excel

App Measurement – AppsFlyer, Branch,

Google Tag Manager (GTM) Ad Tracking tools Google Analytics 4, Adobe Analytics, Facebook Pixels.

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